Do you want more people to watch your live streams? You cannot simply schedule a live stream and hope that viewers will watch.
You must promote your live streams in advance if you want to connect with your audience and produce 5 letter words that end in a o high-quality content. Your audience may not have seen every single post you shared on social media. The planning and execution of your live streams account for 10% of the total. Promoting it so that people can learn more and decide whether or not to watch it is the other major component.
The majority of people, on the other hand, fail to promote their live streams and then wonder why they don’t have any viewers or have no views.
Another thing to keep in mind is that it is acceptable to talk about oneself. Alternately, in this instance, discuss your forthcoming live stream. Why not tell others about something you’re passionate about? This can help you attract new viewers who are interested in the same things as you are.
Promoting your live streams can also keep your current audience interested in you and watching for new content. If they want to attend, it may also give them time to prepare. People will have more time to spread the word to their networks if you give them as much notice as possible before you go live, which may result in an increase in the number of people tuning in.
Therefore, before you begin live streaming on your preferred destinations, ensure that you have a marketing plan prepared. It is essential for attracting new viewers and retaining existing ones.
However, how are your streams promoted? Let’s look at some strategies that you can use.
15 Ways to Get More People to Watch Your Live Streams
- Take Advantage of Live Video SEO Businesses and creators need to improve their online presence more and more as they become more aware of digital technologies. Brands can reach new customers, interact with potential customers, and establish authority through live streams.
Also, people are looking for live content more and more, and a lot of people use Google or YouTube to find live videos they like.
Live video SEO is therefore crucial. It is the foundation of brands’ awareness. It entails improving both the quantity and quality of traffic to the website. There are numerous ways to optimize your live videos, including including titles and descriptions that are optimized for search engines, acquiring backlinks, and participating actively in forums.
An example of an www playgd mobi optimized live video with relevant keywords, a custom thumbnail, title, description, and hashtags is as follows:
If you’re streaming to YouTube, you can edit the live video in YouTube Studio after scheduling it. Set the category, add relevant tags, and check your title and description again. Make sure they tell viewers about the subject of your video. YouTube is also able to comprehend it thanks to this.
- It doesn’t matter what kind of business you are in or how many people work on your live streaming team—scheduling your live videos makes sense. First of all, this straightforward demonstration can give you sufficient opportunity to get ready for your live meeting the correct way.
Second, it’s easier to share the link to a scheduled broadcast in messages, emails, and even posts on social media to get people interested and promote it.
Your efforts at engagement could be rewarded with add-ons like a showcard, GIF, or teaser video, and you could see an increase in live views as a result of scheduling and promoting it in advance.
- Advance Your Transmission On Each Conceivable Stage
Whether you’ve booked your live transmission, advancing it on each conceivable stage can be a unique advantage. The basic idea is this: The likelihood of getting more views increases with the number of platforms on which you promote your broadcast.
- Invite guests or work together The cool thing about inviting industry professionals or working with influencers is that it gives your brand more credibility. In addition, if you put together a show of high quality, you will be able to interact with other guests or co-hosts in any live streaming format. This means that you will have access to their existing audience and will be successful in bringing in new viewers.
For instance, I invited a guest to join this live stream to talk more about a subject they are more familiar with:
- Pin the Scheduled Live Stream After scheduling and sharing your live stream on social media, make sure to pin it to the top of your profile. By pinning it on Facebook, Twitter, and even LinkedIn, you can highlight it. When people visit your profile, they will see it first.
- Add Your Upcoming Live Stream to YouTube If you’re streaming to YouTube, you can also set up a shelf of playlists to promote your live streams in advance. You can add a shelf for “Upcoming live streams” to the front of your YouTube channel. This will inform your current subscribers as well as new viewers of your channel that a show is coming up.
Click “+ ADD SECTION” under “Featured sections” under “CUSTOMIZE CHANNEL” to add this. Then, from the drop-down menu, select “Upcoming live streams.”
When you schedule a YouTube Live, it will now appear on your channel’s front page for viewers to see and possibly watch.
- Make the most of the people who visit your Instagram profile for the first time by using your bio to its full potential. You can divert them to your forthcoming live video by including the connection to your planned live in the 150-character depiction. However, be creative. It can be used anywhere in the bio to grab people’s attention or at the beginning. It’s important to make it stand out. Therefore, give the link enough room to stand out and remain distinct from the rest of the caption. Emojis, like a video camera, can be added to emphasize it even more.
The Takeaway: If you want new viewers to see your live streams, you shouldn’t try to tie metrics like shares, comments, likes, etc. to a dollar amount. It’s more about creating a community of devoted brand supporters who, once they see the value in your content, bring in more viewers.