A corporate blog is a very powerful and essential tool to develop content marketing for your brand. It is of such importance that it becomes a key and vital piece in the strategy of the well-known Inbound Marketing thanks to the multiple benefits that we achieve with it.
Increase the visibility of your brand
Many users discover the products or services of a company through its blog, and a large part of these readers end up buying said product or service that is being talked about.
In this way (and thanks to good SEO work ) your blog will be awarded by the search engines and will appear in the first results of, above all, Google.
In addition, the articles help to position for long tail keywords that respond to specific and less competitive searches. For this reason, a well-positioned blog gives you more visibility compared to your competitors.
Good content attracts a quality audience
Creating good content is not an easy task. It will be necessary, among other things, to write, optimize, and publish your own interesting content regularly on your blog.
When we talk about our content, we refer to text as well as images, videos, or infographics.
In addition, even having the option of resorting to image banks the ideal thing to do is to invest in your professional photographs for this purpose.
All this content must be created with your target audience always in mind. In this way, people who are interested in your product or service.
So they will be potential customers with a higher probability of conversion: contact, product purchase, reservation, appointment…
For example, if it is the blog of a hotel in a specific place, it will talk about the benefits of the environment: activities that can be done, places to eat, traditions or history of the area, always thinking of helping a possible tourist who is looking for accommodation for the environment.
Build trust and improve brand image
Helping users by providing useful content from your experience and knowledge in the sector reinforces the image of an expert in the subject.
Thus achieving an improvement in online reputation and generating trust among users. If you sell technology you must demonstrate that you understand the subject, publishing tutorial articles and reviews for example.
It is a medium that allows you to speak directly with your customers or leads, so trust is enhanced by talking with them openly and closely.
In this way, you will be able to humanize the brand, be more credible, and have a better relationship with them.
Help create a database with potential clients
A blog allows you to add a newsletter where users will want to receive the latest blog content. Thanks to this, you will have the data of leads interested in your brand to convert them into customers.
A network of valuable contacts that will not send your emails to the SPAM tray.
You will create a community that interacts with your brand
In addition to creating this network of subscribers on your blog, the articles must be disseminated in all active social networks of your brand, starting conversations and developing a direct dialogue with our target audience.
By creating interesting content, we encourage it to be shared or go viral on social networks and we can reach a greater number of users on the internet. It is worth noting the importance of a good optimization of the view when sharing on networks.
It is more profitable than traditional advertising
The creation of content in a blog is not as expensive as traditional advertising, yes, it requires a great initial effort when creating it
In addition, it has a greater impact by generating content that interests your target audience. And on the other hand, this content will be available at all times without having to invest again, since, once published, users will be able to find it without problem.
There are many success stories of small or medium-sized companies. But the conclusion is that no matter what sector your business belongs to, it is always very important to know how to differentiate yourself.
If you want to increase your sales, obtain greater visibility, or retain your customers with your blog, Contact us at Digital Specialist.